It uses the effect over-dramatically and inspired musicians like T-Pain to make it their signature sound. While disguising off-key pitches by slightly adjusting them to lock on key was the initial intention, Cher changed pop music for every with her 1998 single Believe. Many DAW plugins exist that all have their own names and are referred to as such, but the effect is now commonly and simply called “autotune.”
The term Autotune has become synonymous with pitch correction, but it’s actually a trademarked word and tool created by Antares Audio Technologies. It’s also used as a sound effect applies pitch correction so aggressively that it sounds unnatural and synthetic. What is Autotune?Īutotune is an audio signal processor tool originally used to correct off-key pitches in vocal performances (or any other instrument). I’m going to show you how to achieve all three stages, from sounding like a robot, to sounding like a synthesizer, to undetectable perfection. Most pop artists are selected based on their overall marketability (looks, ability to perform, above average vocal talent) as opposed to being chosen based on a supreme skill in singing. The only difference between the second and third stage is how good of a vocalist the artist is. The perfect amount – every other genre that you don’t notice it in.Too much needed – modern Pop and Country music.Purposefully too much – like Cher, T-Pain, and Lil Wayne.There are three levels of autotune, as far as I see it: In order to push the effect into overdrive you have to purposefully have a bad performance to a certain degree, which is why it works so naturally well for rap artists in terms of singing to the correct pitch. The main contributing factor to an “invisible” autotune is a great vocal performance. Let me tell you, they all are, but their mixing engineers are doing such a fantastic job with it you wouldn’t know.
Then you consider all of the artists you think aren’t using it.
It’s my opinion that the 2010 decade will be considered a “dark age” of music, partially due to this effect that many artists will come to regret in the future. Take artists like Cher or T-Pain, or even Lil Wayne when rapping, who nearly sound like robots during their songs. More artists than you’d realize use this tool undetectably, while others make it very obvious. Autotune is the perfect example of a signal processing method that can be used in overdrive as an effect or used properly in a transparent way to improve a performance.
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